Sales Essentials

When you hear the word ‘salesperson’, do you think of someone who is understanding, empathetic and listens to your needs? Maybe not, but that is how the best salespeople can make people feel. This course will help you or your sales team members increase conversion rates and retain customers using a modern approach that involves understanding buyer psychology and developing trusting relationships.

1 day course
4.52  (118 reviews)
What you will learn:
  • Learn the key principles and approaches to sales in the Australian market today
  • Understand the modern sales attitude and what makes excellent sales professional
  • Influence sales through an understanding of buyer psychology
  • Increase conversion rates using behavioural psychology strategies
  • Increase return business and ensure customer satisfaction through listening and questioning techniques
What you'll get:
Workbook
Lunch and refreshments
Capped class sizes
eCertificate
This course is ideal for

New salespeople and those looking to update their selling skills to increase conversion rates or drive more repeat and referral business.

Topics covered in this training course

Discover the characteristics of successful salespeople in today’s market and opportunities to develop your style

In sales, one size no longer fits all. Learn how to adapt your approach to engage different people, meet their needs and increase your success

By understanding the emotional and psychological needs of your customers, you can better anticipate their needs and adapt your pitch

Understanding behavioural intentions will guide you on how to identify and meet individual customers’ expectations

Learn how to sell your product or service in a way that resonates with individual communication and behavioural preferences

Learn how to use words of influence in a sales conversation and ask the prime pitch questions to match your customer’s expectations

Learn techniques to link features, advantages and benefits to increase sales success and create long-term customer relationships

Develop critical elements of your sales toolbox including body language, listening skills, effective questioning and your communication style

Overcome doubt, address obstacles and close the sale through an understanding of how the brain and emotions affect purchasing decisions

Learn about key considerations and after-sales procedures that will keep your customers coming back through

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4.52
4.52
from 118 reviews
5/5
“Great structure, just the right detail. Overall happy. Thank you Annie!”
Annika, May 2019
5/5
“Very knowledgeable instructor. Very enthusiastic and engaging.”
Oliver, May 2019
5/5
Fabien, May 2019
5/5
“Annie was lovely and very knowledgeable. ”
Kelly, May 2019